Incorporation of Company Branding and SEO

9 Comments

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the prominence of both. But eliminating one or the other may not meet all strategic and marketing goals.

Once again, it should be emphasized that SEO is a series of guidelines rather than an exact science. Having said that, the following recommendation can be used to satisfy both sides of the equation. In general, keywords and phrases (i.e. SEO) should remain the focus of any early-stage company, while the incorporation of company branding should appear later in the evolution. This is simply a general statement and should not be taken word for word.

The reasoning is pretty straightforward. At first, no-one knows the name of your company, but perhaps they are searching for your products or services. In other words, you want to target keywords and phrases that focus around your offering rather than your company. As you build loyalty and credibility, branding becomes more important. It’s at this point that you may want to incorporate corporate messaging to strengthen the relationship with customers and instill trust in your brand.

One final thought about branding: if a searcher types in the name of your company, they are likely to find your website anyways. This is due mostly to anchor text and back-links. Therefore, optimizing for the company name is rather insignificant in most cases.

DigitalGrown is a complete internet technology service solution for your business. We provide web design, development, hosting, marketing, SEO and ecommerce solutions.

About us and this blog

We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.

Request a free quote

We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.

Subscribe to our newsletter!

More from our blog

See all posts
9 Comments
  1. buy hacklink child porn

    • Ralphrab
    • July 21, 2019

    Одинокие девушки хотят секса в твоем городе: http://caigallclaship.tk/hy6h?&vxfkx=rwb4taT

    • Ralphrab
    • July 21, 2019

    Познакомься с красивой женщиной для секса прямо сейчас: http://ginggigesi.tk/o298?Aht4dvLo2DCu

    • Познакомься с красивой девушкой для секса прямо сейчас http://pictetincslap.tk/9h22?GCjtRUn
    • July 21, 2019

    Красивые девушки ищут секса в твоем городе: http://sacadenmai.tk/a7bx?&lkldy=Wruw0Eds4vDF0D

    • Женщины ищут секса в твоем городе http://specirobqui.tk/qt4a?&kffwc=9JHcb2
    • July 20, 2019

    Познакомься с сексуальной женщиной прямо сейчас: http://spitmennari.tk/6tur?&uoesv=uVSQB

    • Познакомься с красивой девушкой для секса прямо сейчас http://skanviderock.tk/r7xz?&bdzvq=Iv9n7gpKOFdNW
    • July 20, 2019

    Познакомься с красивой девушкой для секса прямо сейчас: http://wietradneusul.tk/p3a6j?1q6VtqCk

    • The best girls for sex in your town http://xurl.es/onkxh
    • June 24, 2019

    Meet sexy girls in your city: http://soo.gd/Nu5W73

    • Beautiful girls for sex in your city UK https://clck.ru/GWFoU
    • June 11, 2019

    The best girls for sex in your town Canada: http://tinyurl.com/y64su4fz

    • The best girls for sex in your town USA http://tinyurl.com/y46jd8qt
    • June 10, 2019

    Find yourself a girl for the night in your city Canada: http://tinyurl.com/y4bektm5

Leave a Comment