TruckClaws

TruckClaws, owned by S&C Global is one of the industry’s leaders in Emergency Traction Aid for Trucks.  They were looking for a strategy to increase site sales, brand awareness, and streamline their accounting and fulfillment process.

Challenge

Increasing brand awareness and sales. New site launch focused on gaining SEO benefits of the Wordpress Platform while maintaining the ease of use of the Shopify E-commerce Solution.

Solution

DigitalGrown developed a new website for TruckClaws on the Wordpress platform but integrated it with the Shopify checkout process. By partnering up with Shipstation, Unify and Quickbooks a completely streamlined process from sale, receipt, fulfillment, package tracking, and accounting was born. This system automated 85% of S&C Global back-office operations. 

Results

 The new approach to SEO and Social media marketing doubled internet sales year over year and freed up employee resources to focus on what mattered to them most; customer service, order fulfillment, brand awareness, and education. With a global focus on search engine optimization, TruckClaws expanded to 200+ dealers nationally and 10 new countries internationally within the first year as DigitalGrown clients. 

From The Client

“These guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.”