Main Attraction Fishing Charters

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Main Attraction, one of the Florida Keys largest Sportfishing Fleets has been operating out of Key Colony Beach for over 30 years. They needed a platform that could compete with growing competition and constantly changing search engine requirements. Their new DigitalGrown powered website not only receives traffic from localized searches for fishing trips out of Key Colony Beach or Marathon Key but now also for fishing charter related search terms that cover all of the Florida Keys. DigitalGrown helped Main Attraction attract a demographically targeted audience on the Facebook platform and utilized a disciplined approach to managing their TripAdvisor listing by acknowledging customer feedback and achieving badges of excellence by providing great fishing trips to thousands of customers. The result was over 300% increase in site traffic and conversion of that web traffic into paying customers has never been better.

Achieved a Click Through Rate of 0.09% generating a number of new sales
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Challenge

To expand search ranking to the entire Florida Keys without losing local search strength in the Marathon area in a very heavily saturated fishing charter market.

Solution

Developed a completely new website with plenty of content to allow targetting of a much broader area yet keeping a focus still on the local search. The previous website was designed in a way that cannibalized local search keywords, this was avoided in the new site build. The new site design focused on conversion, security, and speed.

Results

Overnight traffic increased substantially from the new launch. Combined with a stream of frequent updates on social media and monitoring of TripAdvisor fishing charter reviews and great customer service, the Main Attraction business continues to flourish.

0.09% CTR

20% less CPA

272% ROI

From The Client

“These guys have built such a strong relationship with our organization we consider them part of the family. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority. When your web developer goes out fishing with you dozens of times to get the shots he needs for your website you know you found something special.”

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