Website analytics & research
Know what’s working.
Know what to improve.
We primarily use Google Analytics to understand where visitors come from, which pages they use, and what they do next. Alongside Google Ads reporting, it helps us connect website activity with your marketing goals.
Page views, engagement, referral sources, and key actions can show where your website is working well and where people may be losing interest. We use those insights to guide website improvements, SEO, and marketing decisions.
Analytics reporting examples.
Google Keyword Planner.
Keyword research
Understand what your audience is looking for.
Keyword research helps us discover the words, phrases, and questions people use when searching for your products or services. It gives your content a direction based on what potential customers actually want to know.
We consider search demand, competition, and intent, then look for opportunities that fit your business. The goal is to attract relevant visitors, rather than chase a popular phrase that has little to do with what you offer.
As search becomes more conversational, the topic and the question behind a search matter too. We look beyond a list of individual keywords to plan useful pages and clear answers.
Explore on-page optimization →Conversion tracking
Measure the actions that matter.
Traffic is useful context, but a visit isn’t the same as an enquiry or a sale. We help define the actions that matter to your business and set up tracking around them, such as completed forms, bookings, or purchases.
Browser settings, consent choices, ad blockers, and journeys across multiple devices can leave gaps in measurement. We review how your tracking is configured and help you understand what the reports can and cannot tell you.
Where appropriate, we can implement server-side tracking and enhanced conversions. Google’s enhanced conversions use hashed first-party customer data to help match conversions to advertising interactions. The setup depends on the tools you use and the data available.
Google Ads reporting example.
From a report to a next step.
We connect research and measurement with the work on your website and campaigns, so the information helps you decide what to do next.
Start with your goals
Agree on what success means for your business, which actions to measure, and what questions the reporting should answer.
Check the setup
Review the tracking and data sources, test the important actions, and identify gaps before relying on a report.
Review & improve
Use the evidence to guide changes to content, customer journeys, and campaigns, then review how those changes perform.
Let’s put your data to work.
Need help with analytics, keyword research, or conversion tracking? Tell us what you want to understand.